Inbox Directory

1. Increasing CTR

Do you get decent number of visitors but no clicks? If you run AdSense on your blog your goal is obviously money and to make people click on your ads before they leave your blog. Perhaps you offer your visitors too much information. If you want them to click on your ads you have to draw their attention towards ads. Offer enough information about a certain topic but don’t tell them everything, start a discussion and leave the other part to AdSense. This is where you want your visitors to get answers from. In other, more simple, words - make them click. Ad placement plays a big role so be sure to put ads between text and at the bottom of your page, that way when people scroll down they have an option of leaving a site by clicking an ads rather than closing a Firefox tab.

2. Keywords

How do you know whether you should build a blog with high paying or low paying keywords? Well, that all depends on what you’re really trying to accomplish. You can generate revenue with any keyword. The thing is what do you want to do? Do you want to run only one blog you’re going to be serious about and put a lot of effort to it or are you going to build ten or so blogs with automated content? If you’re going for the first option you should start a blog with extreme competition, it takes a lot of time and effort but it will definitely generate serious revenue. Or you can build several blogs with non-competitive niche and low paying keywords, you won’t make as much as you could with high bid keyword niche but you’re effort will be minimal.

Read the rest of this entry »

There is Cheech and Chong, Beauty and the Beast, and then there is AdSense and the marketer. In some ways it is a marriage of convenience, while in other cases it is a mutually beneficial relationship that makes a level of exposure possible that few had considered achievable.

In simplest terms, AdSense is Google’s brainchild and is a program destined to remain in place. Website owners turn into marketers by placing the AdSense code onto their sites, and Google will populate the allotted fields with ads targeting the webmaster’s niche by being relevant to the site’s content.

Webmasters sign up for the AdSense banners and then receive a bit of code which is quickly and simply incorporated into the site. As visitors come to the marketer’s site, the meter ticks and each and every time an ad is displayed or a link is clicked, there is a credit put toward the marketer’s account. Webmasters may earn per click rewards but also impression based revenue which is usually calculated on a per-thousand ad display.

Remember that as a webmaster you still have a lot of power in regards to the way the ads are displayed. For example, you may choose the colors, and even the drop down menu option! This permits for seamless integration in your site as well as a congruent display of information that is a far cry from the flashy banner ad of yesteryear that has added little content and instead detracted a lot of class from a number of otherwise well designed websites.

Read the rest of this entry »

Relatively speaking I am a newbie to the Web World, but in that short time I have read and learned a lot. So much so that I feel my eyes bulging, my head pounding and I am in need of some serious sleep after spending so much time online. The interesting fact for most web users is to make money and be independently wealthy. There is the lure of abundant and ever flowing fountain of money hidden in the internet, or so we have been led to believe.

The fact remains that there is money to be made in every walk of life; in your small town, city, country and on the net. To obtain it is another matter all together. Again, brilliant marketing and well chosen words have misled us into thinking that setting up shop or website will bring us incredible about of money. Far from it, my personal belief (and if you are honest with yourself you will admit) that there is no such thing as FREE or EASY Money. Unfortunately, a lot of us succumb to those juicy, dubious ads of unlimited wealth and fall for their words and a few I know have lost a lot. At times I feel that the ones who have made wealth in schemes and scams are the ones that have tricked others to parting with theirs, since making money the ethical way is not easy. I too wish to be wealthy,but I would like to do it morally, and as the saying goes; “The Old Fashion Way, Earn It”.

So to our main topic; using AdSense in developing a businesses for extra income. When you start a business your goals should be realistic and sensible, such that you are not disillusioned by unforeseen setbacks. AdSense allows one to start a business with minimal investment, basically nil. So what is your part of the bargain in this partnership with Google? You have to put up a website, give Google an area or areas to put up their ads on that site. In the most rudimentary form, that really is the partnership. You are the host to Google’s advertising clients (from AdWords). A visitor on your site triggering any of those AdSense Ads present on your Website will generate an income in form of commission to you. The money you make per click depends on what Google charges the client, and that is determined by many factors, since the whole Google Ad concept on the net is based on an bidding/keyword system.

Read the rest of this entry »

Making money with AdSense is a very simple procedure. What it involves is you having a website, registering with Google’s AdSense program, getting the AdSense code from Google and pasting it into your website. Google lets you choose special features such as color and size so that the AdSense ad fits right in with your website look.

The first stumbling block might me knowing enough about web design to include the AdSense ad but usually a person knows enough about web design and have done their own website or they have hired someone to do it for them. If you know enough to build your own website, then AdSense will not be a challenge. If you don’t know enough you have hired someone to build a web site then you just give the code to the person who build it for you and tell him or her where you want it placed.

When visitors visit your website they see the Google Ads the AdSense code displays. These ads relate to the topic of your web page. It’s clever but the code “reads” your page, sees what the main topic is and pulls in ads related to that topic. In other words, the ads sense the topic of the page. Hence the name, AdSense. You get paid when someone clicks on one of your AdSense ads.

Here is something you need to know. You cannot click on your own ads. Oh, if you click on one or two it might not hurt, but if you click on your own AdSense ads, it looks like you are trying to cheat the system and you can easily be banned from AdSense. Google is very careful about protecting its advertisers and they don’t want people wasting advertisers’ money with fake clicks.

Read the rest of this entry »

If you are a webmaster looking to monetize your web site, blog, etc in the easiest way possible, AdSense is a sure winner. There are many webmasters struggling hard to earn some good money every day through their web sites. The wise ones are the ones utilizing AdSense on their web sites and making money on auto-pilot. What makes these webmasters different from the typical designer are that they are different and they think out of the box.

AdSense is not a difficult thing to implement and make work for you and your web sites. It’s just a matter of learning about the program, what you can and cannot do, finding the best ways to make it work for you and then doing it.

Here are 5 proven ways on how best to improve your AdSense earnings:

1. Concentrating on only one or two formats of AdSense ad. The single format that works the best is the Large Rectangle (336X280). This same format has the tendency to result in higher CTR, or click-through rates. Why choose this format out of the many you can use? Through studies, Google has determined that this one format gets the most clicks out of all the others. Who are we to argue with Google?

2. Create a custom palette for your ads. You want to blend you ads into your site so they don’t stand out like a sore thumb. The best palette choice is a white or matching background, no border, and blue links. Although you don’t want them to stand out above the rest of your page content, you do want to make them look like clickable links. Web surfers all attribute the color blue with links.

Read the rest of this entry »